A few people have wondered about the Fat Loss Mentality logo. Why on Earth would we use a “fat man running logo?” It doesn’t make any sense to some people.
If we are promoting fat loss, and exercise, surely we would want to show pictures of healthy, vibrant, athletic people with ripped muscles…
Shouldn’t weight loss be a serious topic?
Also, why a cartoon? Shouldn’t weight loss be serious? The social issues, the health concerns and self esteem issues are serious, they should not be made fun of…. Should they?
We laugh in the face of convention and normality.
If this website was full of before and after pictures, and body builders… Will this help motivate our readers?
If we focused on the negative sides of obesity and illness wouldn’t that be depressing? Would we end up with social media pity parties? Where we wallowed in frustration and helplessness?
We think that there is no need to take the topic of health and fat loss too seriously, as the best solutions involve fun and adventure.
Rather than reading 100 pages about all of the obesity related illnesses that might be around the corner, why not lighten up, stop taking ourselves so seriously and break out of negative thought patterns?
We like the fat man running logo
Slim healthy people don’t constantly think and talk about frustration, negativity and sickness, they are more likely to be outdoors or out of the house keeping busy with positive things.
We think that the fat man running logo is a great metaphor for our average reader who is looking for help. It shows a person who is obese, who has simply taken action to address the situation.
IS this complicated?
Lets repeat this message:
The fat man running logo shows a person who is overweight and is doing something about it…
We like the irony of a cartoon logo. It is different to all of the other websites with pictures of people in peak condition.
Most of all we like the message that: If you are unhappy with yourself, then take action, this is all you need to do.
If you do this then you do not need to worry all of the time about your weight.
Think about what you desire, not about what you fear.
One day we could make a fit logo, but we prefer that you are reminded of the fat man running…
… The guy who eventually took some action…
… He didn’t fret about how he looked at the swimming pool…
… He didn’t worry about whether he would fit in at an aerobics class…
… He didn’t worry about getting beaten up at a martial arts class…
He simply put on a pair of training shoes, walked out of the door, and got moving!
P.S. Even the fat man running didn’t run right away, he started walking slowly, then faster, as the weeks went by he mixed fast walking with 100 meter jogs. Eventually he could run for 5 miles at a time.